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Consulting Services

Brent Ferrin Associates is proud to offer the following choices in an effort to best serve your project development needs.

Phase I
One of our consultants will visit your resort site for one full day, inspect the project and your plans and review all project materials. We will meet with and answer any questions from you, your attorneys, project planners, the project team, your marketing company or anyone else you may choose to invite to the meeting.

We will then prepare a written report of our findings and make recommendations for the project.

The cost for Phase I is US $5,000, plus reasonable expenses to complete the assignment.

Phase II
We will prepare a Regional Competitive Market Analysis for your project that will include the following:

In-depth Project and Program Review with recommendations
Recommendations regarding Project, Site and Unit Design
Recommendations on project, product, target market and sales & marketing programs
Competitive market analysis and product positioning recommendations
Project financial proformas - including start-up and year 1 cash requirements
Industry Overview
One revision (if requested) following comments from the project team

The cost for Phase II is US $25,000, plus reasonable expenses to complete the assignment

Phase III
We will provide guidance and training to the resort through the Start-up period. This will include assistance in staffing the resort with a strong management team. We will also advise and consult with you regarding all aspects of the development, marketing and sale of your resort including:

Project Management and Administration
- Economics of Condominium and Timeshare projects
- Selection of a permanent Project Manager and other key sales & marketing and administrative personnel
- Critical Path Memorandum
- Operating Policies and Procedures
- Management and Staff Training
- Accounting Systems and Processes
- Reporting (e.g., Cost/Profit Analysis, Sales Performance, etc.)
- Condominium Rental Programs
- Appraisal and Assessment
- Maintenance

Marketing
- Market Analysis and Mix
- Marketing Plan
- Marketing Programs
- Advertising

Sales
- Sales Center Design
- Sales Budgets
- Pricing
- Sales Package and Materials
- Sales Presentation and Techniques
- Sales Contracts

Financial and Legal
- Construction and Consumer Financing
- Real Estate Taxation
- Title Insurance and Project Insurance
- Zoning

Design
- Product Design
- Condominium Maps or Plats

Fees for Phase III services are outlined in a one-year service contract entered into by BFA and the client. In addition we will be reimbursed for all reasonable expenses incurred in carrying out our services. All travel will be pre-approved by the client.

BFA and the client may also negotiate an incentive plan to tie a portion of BFA's compensation to performance against sales, marketing and cost budgets.