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JOHN L. WALLEN, RRP

Professional Objective:

To fully utilize my considerable experience in assisting others to reach their goals. To promote professional practices, ethics and honesty in the resort real estate industry.

Summary of Qualifications:

21 years experience in all aspects of sales and marketing of timeshare, fractional and undivided interest resort real estate.
8 years experience in operating my own marketing company.
6 years experience in operating my own lodging and theatre ticket brokerage.
6 years experience in marketing of live entertainment venues, hotels and restaurants.
Proficient in:
- Recruiting
- Training
- Motivation
- Marketing plans
- Marketing budgets
- Sales presentation design
- Direct mail
- Telemarketing
- Lead generation
- Referral programs
- In-house programs
- OPC
- Trial ownership programs
- Data base marketing
- Creative design
- Layout
- Copy writing
- Public relations
- Special promotions
- Newsletters
- Billboard design

Noteworthy Accomplishments:

ARDA qualified as a Registered Resort Professional.
Past Chairman of ARDA-Missouri.
Frequent speaker at ARDA conventions.
Negotiated cooperative marketing agreements with WAL-MART, Kodak, Fuji, Coke, Nabisco, Ray-o-vac and Pepsi.
Published in Developments Magazine.
Computer literate

Professional Experience:

1990 to present
Concept Marketing, Inc. - Branson, Missouri
Timeshare and live entertainment marketing consulting company. Clients include Indian Point Resort, Cooper Communities, Roark Vacation Resort, Panorama Resort, Emerald Point Resort, Stillwaters Resort, Yakov Smirnoff Show, Ripleys Believe it or Not, The Virtual Market, Orion Automation, Shepherd of the Hills, Honeysuckle Inn, Palace Inn, Incredible Acrobats of China and many more. Qualified WAL-MART vendor partner.
Principal and Founder Responsible for running all aspects of the business with 7 employees.

1992 to present
Branson Getaways/Branson Hotline - Branson, Missouri
Lodging and theatre ticket brokerage company selling retail packages and generating 2,000+ OPC and 6,000+ telemarketing Mini-vacation timeshare clients annually. Company is contracted with over 70 theatrical productions and over 40 lodging facilities. Promoting Branson through a cooperative marketing campaign with 22 Branson theatres in 136 WAL-MART stores in 7 states.

Principal and founder
Responsible for running all aspects of the business with 60+ employees.

1988 to 1990
Edgewater Beach Resort - Dennis, Massachusetts
Oceanfront timeshare resort on Cape Cod.
Project Director
Responsible for start up of this conversion project and all aspects of sales and marketing. Created the sales presentation and marketing plan. Recruited, trained and managed 40+ employees and achieved net close of 12+% with an $1,100.00 VPG.

1986 to 1988

Ocean Club on Smugglers Beach - S. Yarmouth, Massachusetts
Oceanfront timeshare resort on Cape Cod.

Director of Marketing
Responsible for creation of the marketing plan and budget for this 160 unit resort. Recruited, trained and Managed over 60 employees, created over 12,000 qualified tours annually to produce annual sales of $13 million. Created Cape Cod's only merchant program with over 60 area merchants referring clients to the resort.

1983 to 1986

Roark Vacation Resort- Branson, Missouri
Lakefront timeshare resort.

Assistant Project Director
Responsible for recruiting, training and motivating a sales staff of 30 and a marketing staff of 25. Created a sales presentation and a marketing plan to generate $5 million+ sales annually.

1979 to 1983

Spinnaker on Lake Dillon - Silverthorne, Colorado
Timeshare resort in the Colorado Rockies.

Sales Manager
Responsible for training sales team and closing sales in a T.O. position. Worked from start up to sell out of this 54 unit resort.

1977 to 1979

Resort Vacation International- Dallas, Texas
Multi destination timeshare company now known as Silverleaf.

Sales Manger / T.O.- Tulsa, Oklahoma
Responsible for recruiting and training sales people. Also number 1 T.O. for this off-site office and number 3 T.O. in a company with 30 T.O.'s. Also responsible for podium sales presentations on a daily basis.

Salesperson- Oklahoma City, Oklahoma
Started my timeshare career on the sales line and quickly moved to the top of the line and began podium presentations.

1974 to 1977

Diamond Crystal Salt- Oklahoma City, Oklahoma
Multi destination timeshare company now known as Silverleaf.

Inventory Control / Shipping Supervisor- Tulsa, Oklahoma
Began as Inventory Control Manager and moved up to Shipping Supervisor. Cleared end of month orders from shipping a record 9 months in a row.

Education:

University of Oklahoma

Other:

Board of Directors - Backstage Ministries
Board of Directors - Christian Associates

Married, two children