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LAWRENCE E. COATS

Professional Objective

To continue my career with progressive resort real estate based organizations that will utilize my extensive experience in the financial industry and my skills in Sales, Marketing and Operational business structure to benefit mutual success.

Summary of Qualifications

Expert and Specialist in developing Sales and Marketing Enterprises.
- Sales and Marketing Strategic Planning
- Developing Sales and Marketing financial briefs
- Sales and Marketing Recruiting
- Sales and Marketing Training
- Sales and Marketing Operational structuring
- Setting up and reviewing of overall financial budgets
- Financial and Operational Forecasting and Reviewing procedures
- Sales and Marketing Expertise in Real Estate Whole Units, Condominium/Hotel, Fractionals and Timeshare Programs

Proficient in:
- Strategic operation and administrative Strategies and Plans of Action
- Organizational growth planning and structuring
- Inventory projections and control
- Market Research & Analysis studies
- Sales and Marketing Performance execution
- Sales and Marketing Production reporting
- Structuring Legal Documentation for Master Plan Community
- Structuring Real Estate Acquisitions

Professional Experience

Brent Ferrin Associates
Executive Vice President
1996 to Present

Responsible for all Consulting, Marketing and Strategic Planning for all aspects of Land, Condominium/Hotel, Timeshare, Fractional and Year-Round Ownership.

Currently focus on all aspects of sales, marketing, management, operations, finances, development, construction, acquisitions, negotiations, legal, government approvals and regulation.
Create and Organize Sales Presentation and Marketing Plan Proposals.
Responsible for recruiting and training of key personnel.
Assist in Structuring Real Estate Acquisitions.
Assist in Negotiations with Upscale Hotel Operators.
Assist in Master Plan Development.

Deer Crest Realty
Director of Sales and Marketing
1996 to Present

Responsible for all Real Estate Sales for the Deer Crest Project including Sales, Sales Training, Marketing and Strategic Planning.

1997 Closed $18,000,000 in Single Family Lot Transactions
1998 Executed a $65,000,000 Condominium Hotel Offering
1998 Closed $12,000,000 in Single Family Lot Transactions
1999 Executed a $15,000,000 Condominium Offering
1999 Closed $23,000,000 in Single Family Lot Transactions (1st and 2nd Quarter)
Involved in Strategic Planning for Sales, Marketing, Product Design and Development Concepts
Achieved North American Sales Records based on Absorption, Price and Volume
Currently the Number One Ranked Real Estate Office for Land Sales in Deer Valley
Instrumental in Creating, Marketing, and Promoting an Upscale Condominium/Hotel Project
Initiated and Assisted in the Local Real Estate Broker Program
Interfaced with all Local Real Estate Agents
Responsible for all Training to Company Sales Agents

Marriott's Desert Springs Gallery
Sales Team Leader
1995 to 1996

Responsible for various aspects of the Marriott's Desert Springs Villas Resort including Sales, Sales Training, Marketing, Administration, Operational processes and systems.

1995 Marriott's Highest Efficient Sales Office
1995 Achieved Sapphire Sales Status
1995 Marriott's Top 1% Sales Volume and Highest Efficiencies for the year
Conducted Training for all Sales Agents

Marriott's Summit Watch at Park City
Senior Sales Executive
1993 to 1995

Responsible for all Sales aspects of the Marriott's Summit Watch Resort including on-site and off-site marketing and sales.

1993 Marriott's Highest Sales Efficiencies for the year
1993 Achieved Senior Sales status
1994 Achieved Sapphire Sales status
1994 Marriott's Top 1% Sales Volume and highest Sales Efficiencies for the year
1995 Marriott's Top 1% Sales Volume and highest Sales Efficiencies for the year
Developed Sales Sequences Training process for Marriott Timeshare program at Sales Gallery
Achieved Sapphire Sales status faster than anyone in Marriott's History
Achieved Senior Sales status faster than any salesperson in Marriott's History

L.C.C.W.
Land Investments / Real Estate Holding Company
Owner/ President
1986 to 1992

Responsible for creation of Real Estate Holding Company and managed daily operations.

Acquired and developed 14 parcels of land in mid-West
Supervised 65 employees and 4 managers in all aspects of daily operations
Developed various marketing programs resulting in sales increasing by 12% annually over 6 consecutive years
Developed and initiated financial controls resulting in net profit margins increasing by 18% annually over 6 consecutive years
Developed computer programs for monitoring on-site activity and operations

Old Kent Bank and Trust
Commercial Loans
1986 to 1989

Responsible for analysing a $80,000,000 Commercial Loan Portfolio for a Multi Billion Midwest Regional Bank.

Expert in analysis of financial statements and interpretation of financial information.
Secretary for Loan Review Committee
Key Analyst for Real Estate based loans
80% of portfolio was real estate based loans
Proficient in structuring commercial loans
Proficient in structuring real estate acquisitions

Sands American
Chief Geologist
1981 to 1985

Responsible for all aspects of Oil and Gas Exploration and Development Company:

Technical lead for evaluation of all prospect generation and evaluation
Supervised a $20,000,000 annual well completion budget
Supervised $10,000,000 annual exploration drilling budget
Supervised all wellsite drilling and completion operations
Accomplished liaison with investors, stockholders and governmental agencies
Developed and initiated all financial contracts for Geology Department and Land Acquisition Division
Sold all drilling ventures
Negotiated all farmin and farm-out contracts
Negotiated lease land acquisitions
Negotiated all corporate real estate transactions and acquisitions