Brent Ferrin
As managing partner of Brent Ferrin Associates, Brent provides leadership and direction to the rest of the BFA team. With more than 20 years experience in acquisition, development, sales, marketing and finance, Brent is considered one of the leading authorities on resort development in America today. Brent is also recognized as a pioneer and an authority on fractional development worldwide. Over ten years as a consultant and five years as an executive with Marriott. Brent brings a unique perspective on the resort development industry.

Larry Coats
Larry has an extensive financial background specializing in the analysis, development and acquisition of resort and real estate property. He also created his own development company specializing in the acquisition of commercial properties. In recent years, Larry has been instrumental in creating several successful real estate sales organizations and has become one of the top sales people in the resort industry. With Marriott, Larry established achievements and records that still remain unchallenged.

John Wallen, RRP
With 20-plus years of experience in timeshare marketing management, John has hands-on experience in every area of resort sales and marketing. He also has the ability to translate and communicate his experience to the members of any resort marketing team through specialized training and coaching. John's insight into the management and motivation of others brings special value to the team. To him, any problem becomes an opportunity to perform and succeed.

Dave Johnson
Dave comes to BFA from a business process consulting background at Anderson Consulting. He holds a Master's Degree in International Business, is fluent in French, conversant in German and has lived and worked in three countries. Previous experience in the resort development industry stems from his work in Club Med's worldwide devolopment office in Paris, France. While Dave performs all aspects of BFA consulting services, he brings particular expertise to the team in the fields of finance, research, analysis, performance assessment and business operations.